HAIR! is an collection inspired by our four elements – air, earth, fire and water. Products are made out of human hair; renewable and ecological material.

With this project we are gracefully questioning the human hunger for fur and playfully proposing us to dress up in human instead.


Art direction & Photography: Oona Heleena
Hair design; cut, colours & styling: Benjamin Madle
Jewelry design: Mia Maljojoki
Shoulderpads: Oona Heleena
Hat: Oona Heleena & Joni Leppiniemi
Clutch: Oona Heleena
Model: Tanya Wenczel

Project image